Leaning into the popular “tycoon” genre on Roblox, players of Barbie DreamHouse Tycoon can build a luxurious DreamHouse with up to four floors and a total of 30 rooms including a yoga studio, office, recording studio, vlogger room, and two walk-in closets! In addition, players can add a movie theater, game room, bowling alley, indoor and outdoor kitchen spaces, a rooftop tennis court, and even a helipad. After recording three million unique visits in beta, the first-ever official Barbie Roblox game is jam-packed with endless imagination and features everything fans could ask for, including the chance to build their very own DreamHouse, live out various careers, and unleash their inner fashion icon. (NASDAQ: MAT) and Gamefam today announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform where millions of people connect and communicate daily, on October 6.

EL SEGUNDO, Calif.-( BUSINESS WIRE)- Mattel, Inc.